Cannes Lions
@radical.media, New York / METALLICA / 2004
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This website raises audience and media awareness of the upcoming documentary film 'Metallica: Some Kind of Monster'. The film finds the legendary band approaching middle age, raising children, and struggling with interpersonal relationships as well as the constant challenges of staying relevant musically while maintaining their status as the most successful heavy metal band of all time. Overall, the site gives a nod to the dark, gothic influences of design for the heavy metal genre, while providing an elegant backdrop to information about the film. Content includes an electronic presskit and e-cards, which also help spread awareness of the film.
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