Cannes Lions
ROSSTOC, Buenos Aires / NIKE / 2008
Overview
Entries
Credits
Description
Titulares. The chosen ones. The starting eleven. Nike shines the spotlight on the 22 emerging feet from Latin America. This is not only a showcase of tricks and skills, but a 11 episode exploration into authentic football - into what makes latin football latin.This show is the revelation of home lives, aspirations, fears, failures, stress, skill sets, music and games of the role models of tomorrow. These are the true, documentary stories told as such, and they are as hopeful and as inspiring as the Titulares really are.11 Half Hour Documentaries. 11 Stories. Panregional release.
Execution
The TITULARES show had simultaneous release in all the Americas, FOX SPORTS and SPORT TV.Supported by a strong press and media campaign, with outdoors and promo premier online release for each episode at nikefootball.com.A photo book was done during production and distributed to clients and VIP's.
Similar Campaigns
12 items