A man walks into his kitchen to pour his morning cup of coffee. He's completely naked as the title suggests, except for a strategically placed black bar. He looks out the kitchen window and spots a Dodge Nitro parked across the street. We then see that the Nitro has seduced the man's most primal urges. It was intended to introduce the Dodge brand to the 90% male, 35-40 European and Asian car enthusiasts.