June 2007 saw the Swedish premiere of the all-new Dodge Nitro, a very aggressive-looking car that packs a lot of attitude. We were asked to promote the high-end version of the car, the R/T, which has an especially powerful engine.

To create attention for the new Dodge Nitro R/T and get people to book a test-drive. The target audience consisted of selected customers of Swedish Dodge dealers.It is impossible to find a road map which shows the position of speed cameras. Until now, that is. After a lot of research we were able to locate and map every speed camera in the country, creating a map which is completely unique for Dodge and this campaign.

The circulation was 3000 and was distributed as direct mailings or handed out at dealer events. Testdrives increased by 24% during the opening weekend.