Spikes Asia
GREY GROUP, Singapore / GLAXO SMITH-KLINE / 2016
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This campaign dramatizes the claim symbolically with popular-culture analogies. In this case: the VIP limousine getting fast-tracked through traffic. Cordoned off by a motorcade in pill-shape, the limousine is not interacting with the rest of traffic. These images were created entirely in CG, made to look hyper-real.
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