Launch a special contest through which kids could express their need for a hygiene

The first step was to help the teachers on Domestos website with downloadable materials for kids to learn what hygiene is all about. Once their lessons were complete, children were challenged to send their vision on what a “clean conditions” mean. While they were preparing their most creative messages, we spread the issue for more parents and teachers to know. When the challenge was over, our biggest victory took place: The A+ Hygiene was marked for good as a national curriculum for first graders all around Romania.

Our joint cause was heard all over Romania

With 11% of schools of Romania joining the challenge

48,3% Domestos market share. Biggest figure ever achieved.

AND WITH A 15% turnover increase 2015 vs.2014 during the activation period