We created a series of low-budget films to explain Mazda technologies in an unconventional way. Take as an example the film “Dog” that promotes the Smart City Brake Support, a safety technology that automatically stops the car in case the driver is distracted. The idea of the film is to use a dog leash as a metaphor to show how important it is to stop in time.

The film was primarily developed for European audiences, but it has been adapted by numerous local markets around the world and shared on social medias by all those who love cars and fun stories.