Campaign objective: To drive awareness of the new

brand Cottages.com among the UK ‘cottage audience’ in Youtube 'PreRoll'

The challenge with YouTube pre-roll is that you only have 5 secs to grab the viewers attention and give them a reason to watch the rest of the commercial beyond the 'SKIP AD' prompt.

So our brief was simply to create a film for the medium that would keep viewers engaged beyond 5 seconds, and positively put our new brand front of mind, standing out ahead of our competitors.

The ads were placed on YouTube as pre-roll, although the implementation was limited in budget terms, achieving 125k views, but a 252k reach.