With the flood of content hitting the web every day, brands have to create compelling stories that transcend traditional advertising and become share-worthy. Content people are willing to watch on their own terms and be inspired to share with their own social networks.

Due to the highly charged topic of same sex marriage, we chose to create content exclusively for the web in order to maximize shareability.

We activated passionate online communities and the film spread organically through social channels. The film launched with an exclusive placement on HuffingtonPost.com. While outlets such as Advoate.com, Parenting.com, MoveOn.org and FreeToMarry.org covered the announcement. Influential organizations and influencers such as the Human Rights Campaign, Kerry Lauerman (the Editor-in-Chief of Salon.com) and Jay Inslee (Candidate for Washington Governor) shared the video via Twitter as well.

'Find Yours' has exceeded all expectations. We set out to make travel more personal and tell meaningful stories and we did just that. We garnered 1.796 billion impressions in media, with 26,086,244 total impressions on Facebook and 4.2 million impressions on Twitter. The stock price has increased from $39 to $63 since the campaign launch, with a 13% increase in gross bookings and 14% increase in revenues.

"Find Your Understanding" garnered over 165 million media impressions, hitting over 2 million views within its first week, and was covered on every major media outlet including Huffington Post, Salon.com, and an 11 minute interview on NPR. The couple featured in the spot showed the film to the social worker responsible for securing the adoption of their son, and on April 17th, their adoption was granted.

"Find Your Strength" saw nearly 2 million YouTube views and met Expedia's goal of $250,000 in donations to St. Jude's Hospital. 1300 radio stations picked up the story, including 4 national stations.