We implemented an innovative volunteer project in Russia. The team decided to emphasize a very complicated and extremely badly illuminated problem: health and life risks for dogs kept in dog shelters.

To help dogs in Super Dog shelter (Moscow) stay tame and healthy we created a special service, DogDating.me. Anyone authorized through social networks can choose first a dog he would like to walk with and then a person who can keep him or her company. This newly formed couple of volunteers make a trip to the shelter to socialize the dog they have chosen, getting acquainted with each other at the same time.

Thanks to intelligently conducted PR campaign, started from a short project video guide from us, DogDating got extremely popular and received a great support from Russian media: from famous YouTube bloggers, marketing and lifestyle online media to federal TV channels.

PR-campaign provided more than 3 000 000 media impressions about the project only in the first month of its work. Moreover, the volunteer community showed the project incredibly high level of trust and appreciation.

After a month of the project, different Russian shelters expressed a desire to join Dog Dating. Three months after the project was launched with the first shelter, we upgraded DogDating.me to the level of platform for several dog shelters. More than 15 dog shelters from different cities have already applied to become Dog Dating residents.

Step 1. We created online-service designed to meet and befriend people wishing to save shelter dogs.

DogDating.me is a website, where anyone authorized through social networks can choose a shelter dog he/she likes, then a person he/she would love to have a trip with, and, finally, make a date and discuss its details in a special chat.

Step 2. After a month of project’s work different Russian shelters expressed a desire to join Dog Dating as it proved its effectiveness and gave lots of shelters hope literally to save dogs’ lives.

To facilitate the process of joining the project, we created a special platform. Every dog shelter authorized on dogdating.me gets the access to the administration panel and manage all the volunteering process.

Joining Dog Dating is absolutely free to any shelter. More than 15 dog shelters from different CIS countries have already applied to become Dog Dating residents.

DogDating.me got great support from Russian media, which provided more than 3,000,000 media impressions about the project.

Over 1000 people met each other using Dog Dating, which ensured every dog’s safety. Every week up to 50 new couples of «walking volunteers» come to Super Dog shelter to spend their time together with dogs.

After a month different Russian shelters expressed a desire to join Dog Dating. More than 15 dog shelters from Moscow (Russia), Saint-Petersburg (Russia), Voronezh (Russia), Kiev (Ukraine), Harkov (Ukraine), Munich (Germany) have already applied to become Dog Dating residents.