We created magnetic "SPEEDKILLS" number plates, each bearing a stern message from Arrive Alive.

We then went out to all the major parking lots of Johannesburg and placed them on the cars of offending motorists. The reactions of the culprit car owners were filmed as they discovered their new number plates, removed them and read the back, which featured such messages as “When you end a child’s life at 200KM/H, a speeding fine will be the least of your worries”. The video was then placed on the internet and sent to a number of journalists.