The goal was to obtain a data base of 100,000 registries in 6 months, we accomplished it ONLY 2 MONTHS.Over 13,500 people started to follow us on Facebook.The initiative had great media coverage thus doubling the investment.Over 42,000 kilos of Dog Chow food was delivered to stray dogs.17% of the Gift Cards were redeemed, when a good average is only 3%.We did the biggest sampling in the category so far.During the Campaign, channel sales increased up to 11%.WITH THESE RESULTS, NESTLÉ PURINA PET CARE WORLDWIDE DECIDED TO REPRODUCE THIS ACTIVITY AROUND THE GLOBE.