It's a fact that when the school year is about to start, a total madness appears when parents have to buy school supplies and uniforms. Under this scenario, Faber Castell launched a playful radio campaign for Faber Castell Plasticine, focused on parents and children. This campaign aired on Saturday mornings, the ideal parent and child activity moment, on FM Tiempo, a local radio that runs a alive program for students and parents. Faber Castell is the main sponsor.