The number breaking up is growing every year. To give you an idea, in the last year, the increase in divorces in Brazil grew by 20%. To reinforce the true and eternal love that people build with their dogs, NexGard, a medicine for animals that prioritizes the care of animals and their deep relationships, decided to use this as a pretext in a campaign.

The spot shows a series of scenes of people who have ended their relationships and therefore decide to do something familiar in these situations: removing their exes from the photos, in different ways, from using apps to programs and even with scissors or tearing the picture by hand. The act is simple and always has the same purpose: to get the exes by their side in the photos. At the end of the spot, enter a SUPER that says, "Have you ever seen someone removing a dog from a photo?" and we then remember that in several of the photos seen throughout the film, we had dogs that remained there, as they do in real life. We then see one of these people happy with their dog, and another SUPER says, "Adopt a love for life". End with Nexgard, medicine for animals from Boehringer.

Playing with a habit that has existed for a long time and evolves annually (from cutting with scissors to today's apps), the brand brought a current subject, participating in its consumers' conversations naturally. With this film, the brand reinforced its purpose of deep care between owners and their dogs. The campaign generated consumer sympathy and engagement.