Henkel-Norden ordered us to design a five month-long web campaign to support the sales of its home cleaning supplies in spring 2004. The main target group was women over 25. The campaign site consists of a virtual home, where a new room is opened every month. There’s product information and special offers in each room from the product category that suits the room. The catch for people to check out the site and return there is great prizes, and small games. When designing the games, we paid special attention on the desires of women and children, who surf the web.