Solution:Phase 01: To look for friends the quickest and cheapest way. The first step was to produce a photo session with the dogs of the shelter, the portraits were based on their personalities. We then used the most popular medium of making friends, FACEBOOK. Each dog had a profile and in a few weeks, they would begin to make online friends. Each dog got around 50 new friends and kept up constant communication through Facebook and its apps. Eventually the campaign began to grow in popularity to the point that the media and celebrities got involved.

Results:After the 3 months of strategy:We made over 5000 online friends.The monthly economic donations were tripled.102 dogs were adopted. Many other dogs in the shelter were sponsored by public, we received free media coverage and over half the friends on Facebook became activists for the cause.Important brands, like Pedigree, got involved, helpig the shelter in many different ways.The shelter didn't close down and is still working today.For the first time, we made man be the dog's best friend.