Every year Eukanuba distributes calendars to its consumers. But the brand wanted to turn this gift into something more useful, to differentiate from other brands of feed, which usually also distribute calendars. The strategy was to use this ancient medium, calendars, as a new way to approach clients and potential clients.

With the rush of daily life, many owners forget to walk their dogs. Even though the daily walk is highly recommended by vets. And when they do remember, many forget to collect their dog's poop. The issue is so serious that laws were created to fine the irresponsible owners. That's why Eukanuba created a calendar that reminds owners to walk their dogs every day, without forgetting to keep the city clean. Its pages are printed on plastic bags to pick up dog poop.

Eukanuba created a calendar that reminds owners to walk their dogs every day, without forgetting to keep the city clean. Its pages are printed on plastic bags to pick up dog poop, just tear off a page and go for a nice walk with your best friend.

It was distributed to clients in pet stores and also to our biggest partners, bringing the brand to the daily life of our costumers and potential customers and to the wall of their houses.

The calendar was a big hit with customers. Everyone wanted to win the gift and ask for it in stores. Furthermore, every day we brought dogs closer to their owners. And owners closer to Eukanuba. And most importantly: Poop bags became a new media. Dogs became healthier, and cities cleaner.