Spikes Asia
J. WALTER THOMPSON JAPAN, Tokyo / JOHNSON & JOHNSON / 2016
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Threads of the actual dental floss are used for stitching on the poster placed in the pathway to the food court. This activation enables consumers to be engaged in actual situations where food tends to get stuck between teeth (after buying lunch or during lunch) and touch actual floss threads, resulting in increasing understanding of product characteristics and potential and building a new relationship between the product and consumers.
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