Cannes Lions
SANCHO BBDO, Bogota / CALUCE (NURSING HOME) / 2017
Overview
Entries
Credits
Description
We created an innovative therapy designed to give our clients a company that will help them to overcome the distance of their loved ones, this therapy did not use drugs or doctors. He used dogs in the same solitary condition as our guests.
We show that the best friend of an older adult is an older dog.
Execution
We adopted 22 adult dogs that we delivered to 22 of our patients, adapted Caluce to be fit for the new guests and based on them we created this new therapy that did not use drugs or therapists, used dogs, company and love.
We create a documentary to tell our experience and include the information of our new therapy in all our communications.
Outcome
The life of the elderly changed, They are now more active and more happy.
Many of them are more active.
Our ¨sales¨ grew by 30%
We do not have rooms for more people (March 2017).
A new headquarters is being built.
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