Cannes Lions
FUEL LISBON/EURO RSCG, Lisbon / VOLVO / 2010
Overview
Entries
Credits
Outcome
VOLVO DRIVE CHALLENGE RESULTS:1) More than 6,000 applied online.2) Sales increase with the new Volvo Drive Models completely sold out two months after the campaign.3) A six month waiting list for the new Volvo Drive Cars.4) Google results for the Volvo Drive Challenge: 1.220.000 pages (more than an year after the campaign).
Similar Campaigns
12 items