Burger King needed to gain consideration in its home delivery service against a competition that grows with online ordering platforms such as Uber Eats. They are digital search engines that don't make their food, they don't have the capacity to produce products. We wanted to take advantage of this to create a campaign based on the launch of a product that solved a problem that no one had touched before and that affects 128 families in Spain and the United States. For all those who have dogs, it is more difficult to enjoy their hamburger relaxed at home, the smell of meat makes dogs ask for food, their owners can not fully enjoy that moment. In order to generate notoriety, affinity and increase sales, we launched the first bone with Whopper flavor. A gift for dogs, but especially for their owners, who could finally enjoy their hamburger peacefully.

We created Doggper, a bone-shaped cookie with grilled flavor to entertain dogs and their owners, at last, could enjoy their Whopper relaxed. Really protecting the moment of consumption at home.

- There are 128 million dog families in Spain and the United States. Fifty percent of these families say they share food at home with their dog. And, 3 out of 4 say their dog asks while he is eating.

- We took advantage of that moment of tension and consumption to create a product that helps to enjoy our hamburgers more, because it finally manages to distract dogs with a grilled bone flavor.

- People could add the bone flavor grill to their order at home. "A gift for your pet, but above all it's for you. So you can enjoy your Whopper in peace".

For this action, 30,000 grilled bone-shaped biscuits were produced in Spain. The biscuit was made with 100% natural products (fresh smoked veal, potato, olive oil, tomato, wheat flour and whole oats), without preservatives or colourings, and a packaging was also created for the occasion. The bones were free when ordering any menu, and were distributed nationwide through the Burger King Home Delivery platform.

The campaign period was September 1-30, 2018, and the media plan consisted of TV, OOH, digital and social media, and restaurant displays.

In digital, in addition to the audiovisual piece, different creativities and adaptations were created to be on all channels, Facebook, Instagram, YouTube, PR, during the month of the campaign.

Sales increased by 18%

600 million organic impressions,

14 million earned media.