The big problem in Colombia is the major popularity of the purebred dogs (Dobermans, Boxers etc…) when people is thinking on choosing between them and the Creole ones. Nobody likes them because they are nobody.

That's why our idea is to reinvent the Creole breed to make them even more famous than traditional dog breeds, so they could get to be chosen as the preferred ones when people is thinking on pets so they can adopt them, giving them a superior status, making then mediatic stars, converting them in DOGSTARS!

So first we make them look as stars. 20 volunteer haircutters and stylists (canines and no-canines) bath them and prepare them changing their look. Then, 2 renowned photographers made them a professional shooting, promoting them in the media, getting the attention of the people and receiving phone calls and mail inviting them to TV programs, concerts, events, magazines launching them to the fame The started to appear everywhere and even more artists, musicians, bloggers joined the campaign, interested in making them famous. Finally, national and some international news media channels, became to cover the new and amplify the message, all bringing “Call To Action” to www.adoptaundogstar.com where they could see the available DogStars to adopt them. The DogStars program is nowadays a key asset of the foundation, and we monthly update the website whit new DogStars to be adopted.

The principal result is the behavioral change of the people, all together between media, artists, musicians and the foundation, helped the Creole breed to be taken into the people plans to be considered as equals or even more than purebred dogs

In less than 3 months, we achieved a bit more than 700 adoptions, allowing as to avoid the refugee closure, coming back to the breakeven point and increasing the abandoned dog rescues, because new people entered in a waiting list for adoptions.

In addition, dog food brands, other foundations, and some media, joined this new perception about the Creole breed making more effective campaigns about the rescued creole dogs.