In order to promote the "Domestos Donates to Schools" project and increase the sales of Domestos products, we designed a digital guerrilla communication concept that will attract customers' attention through sound and image at the bleach section of the store. We set up motion sensors in our in-store stands at 5M Beylikdüzü Migros.

Through the soundshower technology, the system detected customers who stood at the stand, and reflected animated images of germs on the store floor using floor graphic technology.

The animation featured a group of germs that were annoyed with the "Domestos Donates to Schools" project, and tried to persuade the customers not to buy Domestos products.

Thanks to this project, in which we took into account that 56% of sales in this category are made from hypermarkets at a shopping routine, we reached 35,000 people in 11 days.