Cannes Lions

Dull Face

OGILVY, Singapore / UNILEVER / 2022

Film
Film
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Overview

Entries

Credits

OVERVIEW

Execution

We chose Simple Minds’ “Don’t You (Forget About Me)” with the intention of the song to work like a narrator would in a commercial, with the lyrics highlighting and dramatizing the struggles the guy faced in being ignored or forgotten for his dull skin.

When we see him being ignored by the bus driver and his teacher, having a door slammed in his face, being rejected by a girl on Tinder – these scenes were written to match the sombre melody and lyrics, that further builds the film’s cautionary message—if your skin is dull, you’ll blend in and be forgotten.

Will you recognize me?

Call my name or walk on by

Rain keeps falling, rain keeps falling

Down, down, down, down

Don't you, forget about me

Don't, don't, don't, don't

Don't you, forget about me

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