Cannes Lions
OGILVY, Singapore / UNILEVER / 2022
Overview
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Credits
Execution
We chose Simple Minds’ “Don’t You (Forget About Me)” with the intention of the song to work like a narrator would in a commercial, with the lyrics highlighting and dramatizing the struggles the guy faced in being ignored or forgotten for his dull skin.
When we see him being ignored by the bus driver and his teacher, having a door slammed in his face, being rejected by a girl on Tinder – these scenes were written to match the sombre melody and lyrics, that further builds the film’s cautionary message—if your skin is dull, you’ll blend in and be forgotten.
Will you recognize me?
Call my name or walk on by
Rain keeps falling, rain keeps falling
Down, down, down, down
Don't you, forget about me
Don't, don't, don't, don't
Don't you, forget about me
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