Cannes Lions
GREENLIGHT MEDIA AND MARKETING, Los Angeles, Ca / GILLETTE / 2010
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Gillette UNCUT offers young guys a backstage pass to see what really goes down before the lights come up. Capturing the pre-show rituals of four of today’s top musicians, this documentary film series reveals their nerves, anticipation and doubt moments before taking the stage. Because while few guys will ever sell out Madison Square Garden, they can all relate to feeling nervous before an event.Each film was crafted around a unique treatment, going behind the ropes of Madison Square Garden with Mark Hoppus of Blink 182, Atlantic City with the All-American Rejects, upstate NY with Tim McGraw, and a tiny Hollywood club show AFTER Will.I.Am’s performance at the Rose Bowl with U2.
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