Big news was needed to associate Domino’s Pizza with the moon in time for the moon-viewing season. First, we produced a film to officially announce the 'Moon Branch Project', starring the Domino’s president himself.

Such news spread instantly to be picked up by news sites, newspapers, and TV. The project also became hugely topical on social media. The news burst from Japan, generating coverage in over 50 countries around the world. That fact caused another sensation in Japan. And, on the day of otsuki-mi… The Moon Branch Project Memorial Box was launched. All 20,000 boxes sold out in a flash!