CNA, South Africa's leading stationery retailer needed a campaign with a strong price message that would differentiate them from other retailers during the highly competitive Back-to-School period. The budget was small, and we had to showcase as many products as possible to demonstrate the range of stationery available at CNA. This campaign needed to appeal to both kids and parents.In a quirky spin on typical retail advertising, a series of stop frame animation spots were created. Each featured a variety of CNA products acting as characters in typical school situations, proving that retail advertising can also be entertaining.