Cannes Lions

DON REDUCED FAT SALAMI

DDB GROUP MELBOURNE, Melbourne / GEORGE WESTON FOODS / 2012

Film
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Don TV – LadiesDON is Australia’s most famous brand of salami. For 20 years the brand’s spokesperson has been a fictional migrant butcher with bad English and a meat obsession. He is affectionately known as ‘The Don’. After a five-year break we bought ‘The Don’ back. This time he is full of misguided lifestyle advice for the modern Australian. He calls it ‘Don’s Do’s & Don’ts. The topic of this TV execution is ‘The Ladies’, and is based around the age-old dilemma of the appropriateness of giving a reduced fat salami as a gift.

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