This commercial follows the story of an apprentice arriving for his first day at the Free Range Bread Farm. An idyllic farm where loaves aren’t caged within trays, but instead are allowed to roam freely. We see his awe at the bread being hand fed grains from the back of a trailer, of them frolicking with one another in their tranquil setting and finally, of them being protected from birds by Frank, the resident human scarecrow. We see the apprentice’s awe turn to a smile as he realises that what may have seemed strange at the start is actually bread raised the way it should be - free range.