The Twitter logo is currently the most prevalent bird in the world. New Twitter accounts can number 400,000 a day while Twitter users all over the world have one or more accounts each, particularly young people, who on average have about 4 accounts each. Donate4Birds aims to use the Twitter bird, our world’s most prevalent bird, to help save endangered birds all around the world that have been put in peril by human activities.

SAVE ENDANGERD BIRDS WITH THE TWIITER BIRD.

1. People who use Twitter regularly can now use $Cashtag, a recently added function to donate money. When you use $Cashtag to give, a donation button appears in your Tweet so that your followers can easily give too.

2. Those who have given up Twitter, are tired of social media, need a Twitter detox, or are hesitant about giving money can donate their own Twitter accounts for a certain period. Donated accounts help get the word out about endangered birds and how to donate to those around you.

The value of the PR generated exceeded USD 4.5 million, monetary donations were 25% up on the previous year and more than 100,000 accounts were donated. Moreover, with the donations collected through this project, we are carrying out activities that create an environment that helps save endangered wild birds. For example, through our activities, the decline of endangered species in Japan has been slowed by 20%.