At its core, The Naked Heart Foundation aims to spread happiness – which is exactly what this app does. The concept of donating a smile instead of money reinforces the brands' core identity, conveying their message to donors and raising money simultaneously through sponsor Unilever.

Over 10,000 smiles have been donated, meaning the NHF has created a relationship with over 10,000 supporters and their families for future activity.

The NHF raised enough funds to build over 100 playgrounds, meaning more than 60,000 children who had nowhere to play can enjoy themselves in a secure, safe environment.

The funds raised by this pro bono project also contributed towards creating a network of Family Support Centres to provide expert support for families raising children with disabilities, ultimately decreasing the levels of child abandonment in Russia and supporting the future development of the Naked Heart Foundation.