Cannes Lions
KOLYSHEV C&D, Moscow / NAKED HEART FOUNDATION / 2020
Overview
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Credits
Execution
It's a social experiment with 2 identical playgrounds in one location.
Kids were given a chance to choose the playground by their own wish.
The only difference was that in one playground the boy with Down syndrome was sitting. All the time he smiles to new kids and invites them to play with him.
At this experiment we saw that little kids (before 5 years old) came to boy and happily start playing with him. Children above 5 years came to the empty one.
At this experiment we proved that the choice depends on parents and valuable adults. The slogan at the end ask parents to teach their kids to what they are teaching us.
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