There wasn't an internal motivation of the people to entirely comprehend “donating” itself, except maybe just “feeling really bad” for the “poor” people. People weren't used to the idea that “donating” not only helps others, but makes oneself feel good and happy as well. Also, voluntary donation would happen only 3 out of 10 times according to the National Statistics Office. Thus, meaning people didn't find the reason or meaning to the act of donating. Even though ChildFundKorea is the top institution in Korea, it also wanted to raise awareness of its brand within Seoul, as well as create a better culture of donating, using just a normal donation box would never raise the awareness as we wanted.

We needed a special new thing to symbolize our idea. Observing that whenever people would jump up and down things fell out of their pockets, we created a trampoline to be the donation box, the DONATE-POLINE. It was the easy way to participate. You would fill up your pockets full of coins, and the coins that had fallen from your pockets would automatically be donated.

And this not only changed people’s opinion of donation but it directly increased the donation rates. After the installation in March, 2015, more than 1,000 people participated in a day. The happy faces of the participants went viral online which started a donating relay. And there were more than 2,000,000 hits on SNS. Sponsorship inquiries from companies increased by 355% , according to ChildFundKorea. DONATE-POLINE is changing the donating culture in Korea.

The greatest symbol of “donation” is the “donation-box” itself. So, we wanted to make a “donation-box” that would be special and entertaining for everyone participating, which is how we came up with the idea of DONATE-POLINE. People could get into a gigantic trampoline which was a donation box as itself.

People would enjoy jumping up and down on the trampoline, with their pockets filled with coins, which they would be donating. Donating was no longer just for the other person, but something I could be happy and enjoy as well.

We wanted to have as much natural exposure of happy pictures on the trampoline to go viral, and cause curiosity YouTube & Facebook. After the installation in March, 2015, more than 1,000 people participated in a day, and these photos went viral. This DONATE-POLINE was not only a donation box but also the symbol of change that occurred within peoples’ perception of donating.

The results were amazing. After the installation of the DONATE-POLINE in Seoul, more than 1,000 people participated in a day, and more than 2,000,000 hits on SNS, as well as so much media exposure and coverage. Sponsorship inquiries from companies increased by 355% , according to ChildFundKorea. The DONATE-POLINE was installed not only in 70 of ChildFundKorea’s offices all over the nation, but schools, famous streets and even theme parks wanted to install this donation box in their area. DONATE-POLINE was and is changing the donating culture in South Korea.