This message was “bluetoothed” to people’s mobile phones from an anonymous source in and around infamous pick-up joints. It served as a chilling reminder that one can never tell from whom they will contract the HIV virus. To not only alert people to the dangers of HIV, AIDS and how easily it can be spread, but to create a message that would become perpetual and passed on to other people by the target audience. The target group were straight and gay people at various clubs and social events where they would become less cautious about the dangers of sleeping around.