Prejudice, unfairness, Stress.

These are what children with cleft condition and their families have to face every day.

If they don’t recieve timely and effective surgical care, the pressure would linger them,making them lose many opportunities.

"Operation Smile" is a non-profit charitable organization that provides free medical care to children with cleft condition from poor families. They wish to raise public awareness and make ordinary people feel what they face directly to provide more children with opportunities to change their destiny.

We created an interactive page on WeChat and invited consumers to upload their profile pictures.

We used facial recognition technology to capture unique features of each users, AI algorithm to generate their simulated childhood photos with cleft condition then published them on social media.

On March 25, 2018, one week before World Health Day, we launched the campaign on WeChat, China's largest social networking platform. In order to stir up a buzz, we invited public figures like the snooker world champion Ding Junhui, well-known entrepreneur Ren Zhiqiang, Yu Hai from Chinese National Football Team, and the Olympic badminton champion Li Xuerui etc. to participate, so that more people would see our actions could actually bring significant changes to children suffered from CLEFT CONDITION and that we could help them achieve more potentials.