Cannes Lions
SAATCHI & SAATCHI, Guangzhou / OPERATION SMILE / 2003
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Description
We want to help disabled children. It is a Donation Envelope that mirrors the cause of 'helping children with a cleft lip'.Envelope front is a child's face with a triangular opening under the nose and above the lower lip. This opening is not only an expression of the cleft lip problem but also acts as a sleeve where the donor inserts the money. The copy on the sleeve reads 'every little donation helps a cleft lip child.' The envelope issealed using two flaps on the side of the opening, which when closed also completes act, albeit figuratively, helping the cleft lip child smile.We recommended this DM to be placed in any possible urban public location, such as convenient store, subway, airport, inside air plane, train station etc.
Outcome
Arose public attention, and more cleft lip children will be given a chance in life.
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