Smokers needed a reason to quit with Nicorette. We found that they only think tobacco cessation products, while spending long stretches of time in non-smoking spaces. Thus, around World No-tobacco day, was born the DONATE YOUR SPACE PROGRAM in association with Facebook. We created a Facebook app where family members of smokers could register and donate their personal, official and virtual spaces to support the cause.

And immediately using GPS we officially declared that space as a non-smoking zone. In just 25 days over 1 MILLION sq. ft. of space was donated across India.