Cannes Lions
OGILVY & MATHER BRASIL, Sao Paulo / AGENTE CIDADAO / 2006
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Agente Cidadão is a non-profit organisation that has a main characteristic: To pick up donations at the donator's houses. The idea, besides making that point clear, is to show how much the donations mean to those in need. Therefore,through its work, Agente Cidadão can bring a little from the perfect and idealised world in heaven, down to Earth.
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