Cannes Lions
GREY CANADA, Toronto / SALVATION ARMY / 2010
Overview
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Credits
Execution
Inform consumers of the cyclical plight of the homeless by creating an ambient campaign utilizing revolving doors in high traffic areas within eyesight of Salvation Army Kettles. Decals with messages such as HOPE/DESPAIR were affixed to the revolving doors. An additional decal informed consumers that their donation could help break the cycle. The goal is to increase the number of Salvation Army Kettle donations during the Holiday season.
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