Cannes Lions
WMcCANN, Sao Paulo / SALVATION ARMY / 2012
Overview
Entries
Credits
Description
To understand what a person is going through, there’s nothing better than to put yourself in someone else’s shoes.In July, people that attended Santo Agostinho's Theater to watch plays were surprised by an action: when they entered the theater they felt cold, the temperature decreased making people even more uncomfortable. In that moment, the lights dimmed and a video was shown on the big screen.hard to be cold for a few minutes?Imagine an entire night.Help the Salvation Army.Donate clothes to those in need.Oh, and don’t worry, the AC will be back to normal soon
Execution
During the month of July, people that attended the Santo Agostinho Theater to watch plays were surprised by an action: when they entered the theatre they felt cold.As time passed, the temperature decreased, making people even more uncomfortable. In that moment, the lights dimmed and a video was shown on the big screen."Hard to be cold for a few minutes?Imagine an entire night.Help the Salvation Army.Donate clothes to those in need.Oh, and don’t worry, the AC will be back to normal soon"
Outcome
The action was applauded by viewers of the theatre.More people understand the importance of donating clothes.The Salvation Army is using video to make partnerships with other theatres and prospect clients.
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