Cannes Lions

SALVATIONS ARMY

WMcCANN, Sao Paulo / SALVATION ARMY / 2012

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Overview

Entries

Credits

OVERVIEW

Description

To understand what a person is going through, there’s nothing better than to put yourself in someone else’s shoes.In July, people that attended Santo Agostinho's Theater to watch plays were surprised by an action: when they entered the theater they felt cold, the temperature decreased making people even more uncomfortable. In that moment, the lights dimmed and a video was shown on the big screen.hard to be cold for a few minutes?Imagine an entire night.Help the Salvation Army.Donate clothes to those in need.Oh, and don’t worry, the AC will be back to normal soon

Execution

During the month of July, people that attended the Santo Agostinho Theater to watch plays were surprised by an action: when they entered the theatre they felt cold.As time passed, the temperature decreased, making people even more uncomfortable. In that moment, the lights dimmed and a video was shown on the big screen."Hard to be cold for a few minutes?Imagine an entire night.Help the Salvation Army.Donate clothes to those in need.Oh, and don’t worry, the AC will be back to normal soon"

Outcome

The action was applauded by viewers of the theatre.More people understand the importance of donating clothes.The Salvation Army is using video to make partnerships with other theatres and prospect clients.

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