Donation Posters was a fundraising and awareness promotion, created in conjunction with two of our clients: Public Transport Victoria and Ladder – a disadvantaged youth and homeless charity.

Our idea was to make donating to Ladder extremely simple. As simple as topping up your travel MYKI account. We created posters (Static and digital) where PTV customers could ‘touch on’ and a small donation of $2 would be deducted from their accounts and go to Ladder. The media team bought space across Melbourne’s public transport network.

So far PTV have been able to provide 1.4mil to help Ladder, who have been able to open a new support centre. Awareness for Ladder and the work they do with Melbourne’s disadvantaged youth has increased. The success of the PTV and Ladder partnership continues to grow.