Objective: To create a sense of urgency and humanise environmental issues to encourage everyone to take action. We need people to become supporters and believe that the WWF is the 'world's most effective conservation organisation'.

Target Group:Generate broad appeal among young professional men and women that are predisposed to environmental issues.

Synopsis:The 'Frog Race' banner communicates that the future is dictated by the actions every individual takes. If we keep going the way we are, we may find that animals don't exist in places where we might usually expect to see them.