Cannes Lions

GLOBAL WARMING AWARENESS

ACW GREY, Tel Aviv / WORLD WILDLIFE FUND (WWF) / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

We placed real life preservers behind the glass at bus stations in central locations around the city, with the message: "Break in case of emergency. Stop global warming".

Outcome

The campaign was a great success. Many people stopped at the sight of the life preservers, took pictures and videos, uploaded them to the internet and discussed the global warming issue.

Similar Campaigns

12 items

1 Cannes Lions Award
Umbrella Species

TBWA\PARIS

Umbrella Species

2024, WORLD WILDLIFE FUND (WWF)

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