For the very first time a song on radio became part of an advertising message. There was no other advertising – the spot was on air exclusively between programs. After about 1 minute the sound of the song changes – and we hear surrounding sounds. The same song plays on a radio somewhere else at the same time. A bordello somewhere in Asia. A little girl is negotiating with a man. Then the girl switches off the radio. And finally: The announcer with the donation calling against child prostitution.