Cannes Lions

FUNDRAISING TO CLEAR LANDMINES

INGO - OGILVY & GREY, Stockholm / UNA SWEDEN (UNITED NATIONS) / 2009

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We open in a light and spacious designer’s office. A nice looking middle aged man talks enthusiastically about something highly technological. He speaks in Italian and another voice translates into English. It’s like a nice documentary on Discovery Channel.

A woman asks about an item on his desk. The man refers to it as “...my favourite, the Butterfly. It always attracts interest, and when someone picks it up… BOOM!” The woman replies; “But what if a child picks it up”? The man shrugs: “I’m just the designer”. End frame asks for donation to clear ground from landmines. United Nations logo.

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