The originality of the campaign comes from treating statistics with humanity and emotion. By combining the machine of death with human names we were able to break down the numbers name by name in a powerful way.

It is appropriate for the brand because the machine was created to fight against these deaths and Doctors of the World actively fights for lives around the world.

So far the campaign has only launched in France. When the machine was installed in Paris over 1000 people claimed cards and sent them to Najat Vallaud-Belkacem, France’s Minister of Women’s Rights.

30,000 people visited the website in the first three weeks despite a limited media budget. The campaign spread over Facebook and Twitter with over half of the visitors coming from social media and the average time spent on the site was 4 minutes.

But the true success of the campaign came when, thanks to all the people sending names, Najat Vallaud-Belkacem tweeted her support for Names Not Numbers.