It is a fact that nowadays more money is donated for animal welfare than for humans in need of financial support. The campaign of the Home for the Blind has raised a nationwide discussion. Even Swiss WWF agreed: «Don't let your love of animals make you forget people».Numerous newspapers, magazines and TV stations reported the "thought-provoking" donation action and multiplied the advertising effect.

More than US$1,250,000 worth of media coverage. (From a budget of only US$10,000.)

The amount of donations rose by + 64,7%.

And that at a time when the overall volume of donations in Switzerland was on the decline due to the economic crisis.