We needed to generate in our fans awareness about blood donation and to capitalize their passion to achieve more donations.

For World Blood Donor Day we created a special Peñarol Jersey.

Players went to the field wearing a Jersey with one long sleeve and one short sleeve.

The short sleeve symbolized the action of rolling up that a person do when donating blood.

We needed to generate in our fans awareness about blood donation and to capitalize their passion to achieve more donations.

For World Blood Donor Day we created a special Peñarol Jersey.

Players went to the field wearing a Jersey with one long sleeve and one short sleeve.

The short sleeve symbolized the action of rolling up that a person do when donating blood.

The action achieved great media repercussion. More than 50 media from 10 counties covered it.

Lots of fans went to donate their blood.