For Women’s day, Peñarol wanted to give an awareness message about gender inequality..

For Women’s day, Peñarol launched a special edition of it’s jersey in wich its stripes were transformed into graphics with gender ineqality stadistics.

We created 11 diferent designs for the whole team to wear. Each one of the shirts was a statistic in matters such as Income, Illiteracy, political charges, etc.

We created 11 diferent designs for the whole team to wear. Each one of the shirts was a statistic in matters such as Income, Illiteracy, political charges, etc.

On women’s day Peñarol went to the fiel wearing the unequal jerseys, and media covered that momento live and during the following days.

More than 30 media from around the world talked about the idea.