The campaign “Don´t be my limit” was launched in a different way. Instead of using classical media, it began with the audition videos, starred by real people, called “More than a casting”.

Each video becomes a digital piece of communication that launch the concept and it were massively shared on Social Networks and digital media.

In those videos, people showed us with their real stories that the limits are not in their disabilities, but in society. And that no script could ever compare to their actual lives.

Our challenge with this campaign was to raise awareness of the population, the society. That's why we decided to create a campaign based on real people, with real stories. We wanted to show that limits are not in their disabilities, but in society. We are their limits. Thanks to a real execution a to these real people we have achieved our goal.

The campaign has a great national impact, appearing in some prime time News. More than 24 million people were impacted under the claim of the campaign, and which is more importante for us, even some disability rights organizations adopted and use our claim "don't be my limit" to reclaim and defend their rights in other unfair situations.